Chicago Show 2011 Highlights: 2011 Ram Tradesman

The new Ram Tradesman will serve as the company's entry-level truck, and is aimed squarely at the V-6–powered competition from Chevy and Ford. But Ram buyers will come to the battle packing two more cylinders, because every Tradesman has a Hemi V-8 with 390 hp and 407 lb-ft of torque. It's available in regular-cab configuration only, meaning you'll get two doors and maximum seating for three across the vinyl- or cloth-trimmed bench seat. Major decisions buyers will face include the choice of a six-foot, four-inch bed or an eight-footer, and whether they want to upgrade to four-wheel drive from the standard RWD setup. A good amount of equipment will be optional, allowing folks to spec their trucks with only the toys and features they want. Don't want power windows, power locks, or remote entry? You don't have to pay for them. Insist on chrome bumpers, or prefer a 3.21 or 3.92 rear end? No problem; they're available. All the safety stuff, like anti-lock brakes, airbags, and electronic stability control, is standard.

Ready for the real kicker? The Tradesman starts at $22,780 including destination, making it the cheapest Hemi-powered vehicle from any Chrysler brand by thousands. The suits are positioning the Tradesman as an entry-level truck, but the price, power, and options availability should also be a hit with those looking for a kick-ass blank slate for customization.

Thanks to: Car and Driver


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